"Choose Veg" Television Campaign

The Vegetarian Society of Hawaii has launched a television campaign promoting vegetarianism. During the next six months, over 300,000 cable-viewing households throughout Hawaii will see a series of public service announcements in which actual vegetarians discuss their reasons for choosing to become vegetarian. From Robert, the vegan body builder who eats veg to keep his athletic edge, to sisters Tami and Shannon, who cook up vegetarian feasts for their friends every Sunday, it's clear that choosing to become veg has never been a healthier or easier decision.